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Welcome to Rosetone: furnishing the nation’s events for over 30 years

Sourcing pub furniture which looks great, is hardwearing and doesn’t blow the budget can be challenging. With so many suppliers vying for your business, finding someone you trust to work with is crucial.

For over 30 years, we’ve built our business and Rosetone’s reputation on being that partner. We select only the finest furniture from our suppliers, which we hand-finish in our Bedfordshire factory. No attention to detail is spared ensuring the highest-quality results. And we stay ahead of current trends which means you can always find the right product for your pubs.

Spotlight on Our Services

Rustic Wedding - Rosetone

Need to hire some furniture?

We stock furniture as well as catering equipment and a large selection of linens. Our furniture ranges include tables, chairs, stools, sofas and outdoor furniture. And, we haven’t forgotten your younger guests – we have several options available in children’s sizes.

Hiring is the ideal option when you need an item in large quantities but may only use it a few times a year. Hiring is also hassle-free; simply place your order and let us take care of the rest.

You can also opt for our premium hire service which guarantees that every item is in brand new condition with any marks from previous hires cleaned or repaired.

Or would you prefer to buy?

For larger venues which need furniture all year round, buying your own makes sense. We have hundreds of products in a range of designs, colours and fabrics for you to choose from. Everything is on trend and there’s ample choice for everyone’s tastes, for venues which are traditional or contemporary.

We are the only contract furniture supplier in the UK to buy our furniture in raw wood before finishing it by hand in our factory. This gives us 100% control over the quality of the raw materials and the quality of the finish. This attention to detail is evident in every aspect of our business and we pass this commitment to quality on to you.

In need of repair or refurb?

We regularly repair our hire stock, ensuring that when you hire from Rosetone, you have access to great quality products. And for customers who own their furniture, we offer an in-house refurbishment service which takes care of any bumps, stains or tears.

Our colour-matching capabilities are excellent – we match to all RAL, Pantone and Farrow & Ball colours – and we can even match to a bespoke sample for furniture you already own.

You can trust our team of technicians to do a fabulous job and our fast turnaround times are industry-busting. No waiting six to eight weeks to see your furniture again – we can usually return your items within 3-4 days.

How did it all begin?

We’re often asked about our company history and how Rosetone came to be. Our story begins in 1987, when Rosemary (Rose) and Tony (Tone) Goodley started the business. Tony had experience from working in the French polishing trade which gave them the confidence and contacts to branch out on their own.

As with many fledgling businesses, their origins were humble. Rosemary and Tony had a small factory and office in Stevenage with 100 chairs and one van. With their son working alongside them, they provided refurb and respray services and also hired chairs out to the marquee trade.

It was in that very factory, just a few years later, that Tony created his top-secret ‘Kentucky’ formula – a unique mix that we still use for spraying our gold and silver chairs.

A family-focused business

With huge personalities and excellent business skills, Rosemary and Tony grew the business rapidly, moving to a larger unit in Letchworth and taking on more and more staff, including their grandson, Warren Goodley. Warren took a break from Rosetone in 2012, moving to Australia to work as a restaurant manager (alongside Jamie Oliver).

With masses of management expertise under his belt, Warren returned home and now heads up operations at Rosetone as our operations manager.

Rosetone has always been a family business and in 2007, we were thrilled when Rosemary and Tony’s daughter, Michelle and her partner Andy, joined the team. This coincided with Rosemary and Tony commencing their retirement in 2008.

With Michelle and Andy at the helm, Rosetone continued to grow and expand. In 2009, larger business premises were needed and Rosetone relocated to Wren Park Business Centre in Shefford.

Rosetone continues to expand

In 2011, we were thrilled with our continued business success. Michelle and Andy focused on building the sales arm of the business, sourcing products from new European suppliers, buying an extensive range of new stock, a new van and lorry and relaunching the website.

The following year, Andy’s son, Jordan, and Michelle’s daughter, Averil, also joined Rosetone. Additional units on the business park were required to create new offices and storage for new stock.

Exploring possibilities abroad

In 2015, we travelled abroad and visited several Asian manufacturers. Apprehensive at first at the quality of furniture we would be purchasing, however, our minds were soon put at rest and we began work with our chosen suppliers to design a new furniture range. The furniture is imported raw and finished here in our Bedfordshire factories to guarantee our products remain at the highest standard possible. This ensured we could fulfil every order for every budget without damaging our well-known, and hard-won reputation for quality.
In recent years, we have continually increased our stock levels, recruited new staff and leased additional space. We now have over 16,000 sqm of warehouse and office space and 20 full time staff.

We are the only furniture company in the UK to hand-finish our products

Guaranteeing quality for our customers is so important to us, that we have taken the decision to oversee every stage of the production process by importing furniture in raw wood.

Our specialised, dedicated team finish our products in-house which means we can stay up to date with what our customers want and need, and provide a truly personal service (at the best possible price).

Celebrating over 30 years of Rosetone

From those humble beginnings with just 100 chairs, Rosetone has grown beyond Rosemary and Tony’s wildest dreams. We now hold stock of over 12,000 chairs and 400 tables along with a range of event furniture.

We celebrated our 30th anniversary in January 2017 and it was an emotional moment. As you can imagine, we are immensely proud of our progress as well as the fact that a large proportion of our work comes from repeated customer referrals. Our business mantra has always been to treat each client as an individual, and not simply a number on a spreadsheet. The personal touch goes a long way and it’s certainly our intention to continue doing business in this way.

Let’s look towards the future

Around the time of Brexit, there was much uncertainty in the industry and concerns about business continuity.

We are fully committed to continuing to offer our customers the high levels of quality and service that they are used to. And we’d like to reassure our customers and suppliers across the world that at Rosetone, it’s very much business as usual!

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